"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products."

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The foundation of your brand is your logo. Your website, packaging and promotional materials, all of which should integrate your logo, communicate your brand. It is the process of creating a strong, positive view of a business in the customer’s mind by combining such elements as logo, design, vision and mission statement, and a consistent theme throughout all marketing communications.

 

By carefully constructing your brand through stories, relationships, marketing messages and visuals, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship.

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Branding will help your business reach its purpose.